Paxar Presents new label Collection : Spring/Summer 2008

Paxar launches its new collection designs with trend direction and new creations using alternative concepts and materials from all corners of the globe.

Paxar world leading supplier of innovative labelling solutions to high street retailers, brands and manufacturers of the textile apparel industry is currently presenting  its new collection  of labels for Spring/Summer 08 at the Munich Fabric Start Fair in Munich, Germany.

The Paxar EMEA Collection incorporates the forecasted fashion trends and re-interprets the look to create exclusive label solutions that can be elegant, quirky, sophisticated or sporty. There are options for all sectors of the market – woven labels with a twist, embroidery, transfers, zipper pulls, unusual printed labels and  tremendously innovative  hang tag solutions - some serious food for thought.

This season the label creations really challenge the norm – a leather patch combines with embroidery,  a swing tag attachment doubles as a funky bracelet,  a ticket simulates a map and comes with complimentary compass, and labels are layered with organza, embroidery, sequins and windows to new dimensions.

Inspiration for the Paxar Collection ‘ Discover the Difference’ comes from adventure and  discovery and  takes the reader on a  short journey through some of the European countries  shifting from camping, to the beach, to the city, to the mountains.

The commitment to the protection of the environment is a high priority in these times and Paxar pays special attention to this issue with its use of materials and effects. There is a strong eco- under current with paper tickets made from re-cycled board, a label woven from bamboo yarn and a bio-plastic zipper pull made from maize that is 100% biodegradable.‘The Collection demonstrates Paxar’s commitment to innovative design and creativity and shares these thoughts and ideas with our customers. One of the greatest strengths of Paxar however is to make these wonderful creations and variations on these creations  available on a global scale through our network of service bureaus and sales offices.’ Karen Whittingham , Communications Manager EMEA: Apparel Solutions.

Paxar is a global leader in providing  identification solutions to the apparel and retail industry world-wide. Paxar’s leadership in brand development, merchandising, data management services and supply chain solutions enables the company to satisfy customer needs around the world.

 www.paxar-collections.com.