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Cash spending consumers
are ever demanding – they expect fast fashion
at low prices. Consumers want more than just
a product; they often want to buy into an
aspiration, to belong to the brand elite and
to be part of the media titled “super youth”
crowd. All of these objectives for clothing
to be sold in an increasingly diversified
and competitive market place along with the
need to produce garments at a low cost, in
a fast supply chain and to be sold in store
without delays can cause a migraine.
This dynamic and highly competitive environment
means that creativity and innovation are essential
to keeping ahead. Versatile products that
have a number of functions and are available
on a global basis can bring a lot of relief.
Paxar keep all of these points in mind when
continually improving the creativity, productivity
and technical excellence of their variable
data products and fashion trims. A variable
data hang tag can be used as a brand promotional
tool, add value to the product and also carry
innovative anti-theft or anti-counterfeit
technology – one product – multiple solutions.
Equally a branded woven zip pull can add value
to the garment and create differentiation
through product decoration.
At Paxar product identification, protection
and brand recognition is our passion. We work
to technically enhance our products and to
ensure that our worldwide
service bureau network can provide complete
labelling and trim solutions. Of course we
do not forget the creativity – after all fashion
is fashion. Paxar in house design teams keep
abreast of fashion trends on a worldwide basis
so that we can offer á la mode solutions.
Our teams then work with our worldwide technical
and production teams to make sure the products
can be achieved at competitive prices, that
they can offer a multitude of solutions and
that they can be supplied around the world.
The teams are dedicated to fashion, not only
completing bi-annual
collections, but also working in partnership
with fashion brands to develop new labelling,
packaging and trim themes to support their
clothing and accessories collections. The
partnership approach enables Paxar to work
within labelling and packaging legislation
to bring differentiation to the product and
enhance the brand value.
Working to promote, label and package your
brand is only part of our objective – the
other part is to protect it. Our dedicated
brand protection teams frequently work with
our design teams to incorporate brand protection
technology into other labelling and trim components,
our aim always being to ensure that our products
have multiple solutions. For example we have
woven uniquely identifiable sequential numbers
into woven brand labels and integrated RFID
technology into variable data tags, thereby
using basic core components to label, package
and protect the brand with one solution.
These teams are just two of the specialist
teams working at Paxar to ensure that we are
developing innovative and multi faceted products
and solutions to our retail, brand and manufacturing
clients. If you are looking to find efficiencies
in your supply chain to decorate and add value
to your product and to make your brand stand
out from the rest, contact Paxar and let us
use our innovation, creativity and worldwide
expertise to find a solution for you.
To view the Autumn/Winter 2006-2007 visit
www.paxar-emea.com/collections,
where you can view the label collections and
learn more about Paxar’s global labelling
capabilities.
Paxar is a global leader in providing innovative
merchandising systems to retailers and apparel
customers. Paxar's leadership in products
and technology, global manufacturing operations,
worldwide distribution network and brand recognition
are enabling the Company to expand its competitive
advantage and market share.
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